СДЭК: Миллиарды на доставке. Взлом системы, помощь конкурентам и 7 тяжелых лет (Бизнес на графике)

The courier profession in Russia is gaining popularity, with couriers ranking second after taxi drivers. Despite incentives like bonuses, free meals, and housing lotteries, many delivery service personnel come from other industries, such as warehouses and manufacturing facilities.

Leonid, originally from Novosibirsk, graduated from Novosibirsk State University. He started his career distributing weight-loss products and later joined an online store, k.ru, which aimed to simplify online shopping for Russian consumers.

Leonid, with his friend Vyacheslav, delved into the international business world. They were inspired by an online store they came across and decided to establish a similar platform tailored for Russians. This led to the inception of the SDEK company, which focused on courier services and logistics.

SDEK faced challenges with online purchases, especially due to the lack of trust in online shopping platforms and the unreliability of postal services. To address these issues, SDEK introduced innovative delivery methods and focused on building trust with customers.

Over the years, SDEK grew exponentially and expanded its services nationwide. The company's commitment to quality control, standardized operations, and customer satisfaction contributed to its remarkable growth and profitability in the Russian market.

Brainbox VC, a crowdfunding platform, facilitated investments in startups like Avia sales. By investing in startups early, individuals could become co-owners of successful ventures, potentially earning dividends from project profits.

Investors could engage in early-stage investing through Brainbox VC, gaining ownership in promising startups. One such venture was developing a sci-fi game set to launch on VK Play, with projected growth and profitability in the coming years.

SDEK offered lucrative franchise opportunities, with substantial returns on investment and annual profits predicted. The company's expansion plans and innovative services attracted entrepreneurs looking to partner with a successful logistics brand.

Discussion about the transformation of the delivery service, including dropshipping and direct delivery to customers.

Description of the SDEK shopping platform in Russia, offering a range of services including product selection, payment, customs clearance, and logistics.

Explanation of the increase in home deliveries from 35 to due to the pandemic, with a focus on delivering essentials like food and medicine.

Introduction of automated calls for customer orders, improving efficiency but impacting courier performance.

Discussion on the company's financial growth, issuance of securities, and plans to update IT platforms and mobile app functions.

Description of a hacking incident leading to disruptions in deliveries and events like weddings, with the company facing penalties and public anger.

Experts estimate the damage caused by the hacking incident, with doubts raised by lawyers on the ability of users to claim compensation.

Challenges faced by the company in expanding globally, particularly in countries requiring T9 delivery service standards.