PMI's Stakeholder Engagement Assessment
Updated: February 23, 2025
Summary
The video explains the importance of stakeholder engagement in project success by introducing the Stakeholder Engagement Matrix. It categorizes stakeholders as Unaware, Resistant, Neutral, or Leading, highlighting the need for tailored strategies for each group. Techniques are discussed for engaging stakeholders with low awareness or skepticism, as well as for maintaining the involvement of informed and influential stakeholders. The ultimate goal is to shift stakeholders from unaware/resistant to supportive/leading categories through targeted engagement efforts, emphasizing the significance of understanding and involving stakeholders in project management. Additional resources on project management are recommended for those seeking a deeper understanding of stakeholder engagement strategies.
TABLE OF CONTENTS
Introduction to Project Engagement Assessment Matrix
Understanding Stakeholder Register
Categories in Stakeholder Engagement Matrix
Unaware Stakeholders
Resistant Stakeholders
Neutral Stakeholders
Leading Stakeholders
Developing a Stakeholder Engagement Plan
Engagement Tactics for Different Stakeholder Categories
Further Resources on Project Management
Introduction to Project Engagement Assessment Matrix
Explanation of how to elevate stakeholder engagement by creating a Stakeholder Engagement Matrix.
Understanding Stakeholder Register
Identifying stakeholders in a project and understanding their importance to project success.
Categories in Stakeholder Engagement Matrix
Explanation of the categories in the Stakeholder Engagement Matrix: Unaware, Resistant, Neutral, Leading.
Unaware Stakeholders
Description of stakeholders with low awareness and strategies to engage them.
Resistant Stakeholders
Description of stakeholders with skepticism and objections, along with tactics to address concerns.
Neutral Stakeholders
Discussion on stakeholders who are informed and how to maintain their engagement.
Leading Stakeholders
Explanation of stakeholders who are actively involved and influential in the project.
Developing a Stakeholder Engagement Plan
Creating a plan to move stakeholders from unaware/resistant to supportive/leading categories.
Engagement Tactics for Different Stakeholder Categories
Specific strategies for engaging stakeholders based on their category in the matrix.
Further Resources on Project Management
Recommendation to explore additional resources on project management for in-depth knowledge.
FAQ
Q: What is the purpose of a Stakeholder Engagement Matrix?
A: The purpose of a Stakeholder Engagement Matrix is to identify stakeholders in a project and understand their importance to project success.
Q: What are the categories in the Stakeholder Engagement Matrix?
A: The categories in the Stakeholder Engagement Matrix are Unaware, Resistant, Neutral, and Leading.
Q: How can stakeholders with low awareness be engaged?
A: Stakeholders with low awareness can be engaged through specific strategies aimed at increasing their understanding and involvement in the project.
Q: What tactics can be used to address concerns of stakeholders who are skeptical or have objections?
A: Tactics such as active listening, providing transparent information, and involving them in decision-making can be used to address concerns of skeptical stakeholders.
Q: How can the engagement of stakeholders who are informed be maintained?
A: The engagement of informed stakeholders can be maintained by regularly updating them on project progress, seeking their feedback, and involving them in relevant discussions.
Q: What defines stakeholders who are actively involved and influential in a project?
A: Stakeholders who are actively involved and influential are those who play a significant role in decision-making, contribute to project success, and have a strong impact on project outcomes.
Q: What is the recommended approach to move stakeholders from unaware or resistant categories to supportive or leading categories?
A: The recommended approach is to create a plan that includes specific strategies tailored to each stakeholder category, aiming to gradually shift their engagement level towards being more supportive and leading.
Q: How can stakeholders be effectively engaged based on their category in the Stakeholder Engagement Matrix?
A: Stakeholders can be effectively engaged by implementing specific engagement strategies that are customized to their particular category in the Stakeholder Engagement Matrix.
Q: What is the recommendation provided for obtaining further knowledge on project management?
A: The recommendation is to explore additional resources on project management to gain in-depth knowledge and enhance skills related to stakeholder engagement and project success.
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