13.2 Plan Stakeholder Engagement | PMBOK Video Course
Updated: February 24, 2025
Summary
This video provides an in-depth overview of stakeholder engagement in project management, emphasizing the identification, understanding, and involvement of stakeholders throughout the project lifecycle. It discusses the significance of developing tailored approaches to engage stakeholders based on their interests, potential impact, and individual differences. Various techniques such as data analysis, stakeholder matrices, and communication channels are explored, along with the importance of risk management, resource planning, and communication strategies to ensure productive stakeholder involvement. The construction and use of stakeholder engagement assessment matrices are highlighted to prioritize stakeholders and promote effective decision-making and execution within projects.
TABLE OF CONTENTS
Approach to Stakeholder Engagement
Developing Approaches to Involve Project Stakeholders
Techniques for Stakeholder Engagement
Diverse Information Needs of Stakeholders
Risk Management and Resource Planning
Communication Channels and Requirements
Tools and Techniques for Stakeholder Engagement
Stakeholder Engagement Assessment Matrix
Outputs of Planning Stakeholder Management Plan
Approach to Stakeholder Engagement
An overview of the project management body of knowledge approach to stakeholder engagement, including the identification and understanding of stakeholders, planning to keep them supportive, and developing approaches to involve them in the project.
Developing Approaches to Involve Project Stakeholders
Discussing the importance of developing approaches to involve project stakeholders, considering their interests, potential impact, and providing an actionable plan to interact.
Techniques for Stakeholder Engagement
Exploring techniques such as data gathering, analysis, and representation, use of matrices and charters, and the core stakeholder concept in developing engagement strategies.
Diverse Information Needs of Stakeholders
Addressing the diverse information needs of stakeholders, the importance of understanding individual differences, trigger situations requiring engagement plans, and factors like organizational structure and project phases.
Risk Management and Resource Planning
Discussing risk management in stakeholder engagement, resource management planning, scheduling, identifying risks associated with stakeholders, and managing assumptions and agreements.
Communication Channels and Requirements
Exploring communication channels, both formal and informal, within the organization, organizational processes for communication, communication requirements, and software tools to support communication.
Tools and Techniques for Stakeholder Engagement
Understanding the tools and techniques required for stakeholder engagement, seeking expertise, organizational structures, stakeholder engagement analysis, communication strategies, and project-specific tools.
Stakeholder Engagement Assessment Matrix
Explaining the construction and use of a stakeholder engagement assessment matrix to prioritize stakeholders based on influence, needs, and desired level of engagement, including categories like neutral, leading, supportive, and resistant stakeholders.
Outputs of Planning Stakeholder Management Plan
Detailing the outputs of planning the stakeholder management plan, its importance as a project component, and its role in promoting productive stakeholder involvement in decision making and execution.
FAQ
Q: What is the core concept of stakeholder engagement in project management?
A: The core concept of stakeholder engagement in project management involves identifying stakeholders, understanding their interests, potential impact, and developing actionable plans to involve them in the project.
Q: What are some techniques commonly used in stakeholder engagement strategies?
A: Techniques commonly used in stakeholder engagement strategies include data gathering, analysis, representation, use of matrices and charters, and developing approaches tailored to individual stakeholder needs.
Q: How can risk management be integrated into stakeholder engagement?
A: Risk management in stakeholder engagement involves identifying risks associated with stakeholders, managing assumptions and agreements, and incorporating resource management planning and scheduling to mitigate potential issues.
Q: What is the significance of communication channels in stakeholder engagement?
A: Communication channels, both formal and informal, play a crucial role in stakeholder engagement by facilitating interactions within the organization, meeting communication requirements, and leveraging software tools for effective communication.
Q: How can stakeholder engagement assessment matrices help in prioritizing stakeholders?
A: Stakeholder engagement assessment matrices prioritize stakeholders based on influence, needs, and desired level of engagement, categorizing them as neutral, leading, supportive, or resistant stakeholders to guide interaction strategies.
Q: What are the key outputs of planning the stakeholder management plan?
A: The key outputs of planning the stakeholder management plan include a structured approach to stakeholder involvement, promoting decision-making, and execution within the project, fostering productive engagement and fostering positive relationships.
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